This Much I Know tracks on Soundclound

#seedcamp

Freddy Ward on building HelloFresh’s marketing engine
This Much I Know

Freddy joined HelloFresh as employee number 5 and left as Marketing Director, managing budgets to the tune of £25M. Tune in as Freddy shares the journey with Natasha and dives into the importance of hiring, keeping teams motivated and channel diversification along with key lessons learned and applied to his new business, Wild. Links: Natasha: https://twitter.com/Natashalytton Freddy: https://www.linkedin.com/in/freddy-ward-32074a56/ HelloFresh: https://www.hellofresh.co.uk Wild Cosmetics: https://www.wilddeo.com/

Business
389
Sam Grant on how to make your brand the system 1 choice
This Much I Know

In this fireside chat recorded live at the Seedcamp Marketing Summit, Sam Grant focuses on how cognitive biases affect decision making and why brand loyalty really matters. Sam shares his learnings from leading marketing efforts at Coca-Cola to developing a brand and channel strategy at Samsung. Tune in to hear why Sam is a strong believer in building an emotional relationship between the brand and your target audience. Links: Sam: https://www.linkedin.com/in/samgrant1/ Natasha: https://twitter.com/Natashalytton

Business
246
Andy Young on seven growth lessons from Silicon Valley
This Much I Know

In this talk recorded live at the Seedcamp Marketing Summit our own EiR, Andy Young walks us through the seven tried-and-tested growth lessons he learned from Silicon Valley. Andy dives into the importance of having the right mindset and following the appropriate process in order to figure out how you can grow. Some of the materials Andy refers to: - 10,000 feet view exercise: http://bit.ly/10kftview - Subscription board dashboard: http://bit.ly/kpi-sheet - User testing script: http://www.sensible.com/downloads/test-script.pdf Links: Andy: https://twitter.com/andyy

Business
237
Giles Rhys Jones on how selling to businesses took what3words to the top of the App store
This Much I Know

What3words, recently described by the BBC as “the app that can save your life”, was recently catapulted to the top of the app and play store, thanks largely to a clearly defined b2b2c strategy. Tune in as CMO, Giles Rhys Jones, shares how they made it happen, from building an in-house creative team and using content to remove the barriers between their supporters and decision-makers in large organisations, to the importance of brand identity and purpose in overall strategy and startup success. Links: Giles: https://twitter.com/gilesrhysjones What3words: https://twitter.com/what3words

Business
229
Hannah Craik on how to balance your marketing focus: short-term spikes vs. long-term penetration
This Much I Know

Recorded live at the Seedcamp Marketing Summit, Hannah Craik discusses one of the most pressing issues facing marketers today: how to balance short-term spikes vs. long-term penetration. From her roles at digital media agencies to ASOS and now Heist studios, Hannah shares practical insights on how to generate sales today while also keeping one eye on future cashflow. She also depicts the importance of brand visibility and its synergy with short-termism. Listen in as Hannah shares how she tackles the challenge of big data gaps and the inherent desire to make decisions based on any information that can be found along with the fundamental - though difficult to measure - the importance of creative content. Links: Hannah: https://twitter.com/hicraik Heist Studios: https://twitter.com/heiststudios

Business
184
Emily Brooke, Co-founder of Beryl, on building a purpose-driven business
This Much I Know

The transition from dealing directly with a product to becoming a manager of people can be a challenging one for many founders. In this week’s episode of This Much I Know, Carlos is joined by Emily Brooke - Co-founder of Beryl - the company on a mission to get more people cycling and to transform cities. Listen in as Emily uncovers how that mission has evolved over time and her own transition from getting her hands dirty with product development to developing people, all while striving to build a purpose-driven business. Emily’s journey to inventing Beryl and launching its first, now iconic, green laser light, wasn’t the most obvious one. After dropping out from a physics degree at Oxford, where she struggled with the lack of tangibility the course provided, she went onto study Product Design in Brighton. It was during that time she started to research why there was such low uptake of cycling in urban cities and created Beryl to help address some of the key barriers. Now the Beryl laser light can be seen across all Santander Cycle bikes in London and has also been adopted by cycle hire schemes in a number of other major cities. After raising more than £100,000 on Kickstarter for the laser light, Beryl has gone onto launch its own cycle hire scheme - Beryl Bikes. Tune in to hear some of the biggest manufacturing and commercial hurdles the team has faced over the last seven years and why Emily believes strongly in the need to build businesses with purpose. Links: Emily Brooke - https://twitter.com/buzzbrooke Beryl - https://beryl.cc/ and https://twitter.com/berylbikes Carlos Espinal - twitter.com/cee Seedcamp - https://seedcamp.com/

Business
829
Luciana Lixandru, Partner at Accel, on how to spot global winners among local champions
This Much I Know

“It’s very difficult to spot an outlier in the early days. At series A, outliers are not obvious. If you go towards group decision making, you can miss some of these outliers.” In this week’s episode of This Much I Know, Carlos is joined by Luciana Lixandru, Partner at Accel, the top-tier US fund with a strong presence on the ground in Europe. Prior to joining the firm in 2011, Luciana worked at Morgan Stanley and as an investor with Summit Partners. Currently, she successfully proves Accel’s thesis that innovation and talent can come from anywhere. In conversation with Carlos, Luciana reveals how partners at Accel filter investment opportunities to spot the next global winner amongst local champions. She also shares details on how the fund operates internally, and why being connected with an associate should never be taken as a slight. Tune in to hear Luciana’s journey from leaving her hometown in Romania for Georgetown to mastering financial terms whilst at Morgan Stanley and eventually investing in such tech superstars as Deliveroo, UiPath, Tessian, and Framer. Links: Luciana Lixandru - https://twitter.com/LucianaLix Accel - https://www.accel.com/ Carlos Espinal - twitter.com/cee Seedcamp - seedcamp.com

Business
1,633
Daniel Korski, co-founder and CEO of PUBLIC, on the bright future of Govtech
This Much I Know

Carlos is joined this week in the studio by Daniel Korski, co-founder and CEO of PUBLIC, a London-based VC fund that invests in tech startups transforming the way public services are run and delivered. Daniel is also the Chairman of the GovTech Summit, the largest global event for the Govtech sector hosted annually with French President Emmanuel Macron, and has 20 years of experience in senior positions in government across the UK, EU, and US. Most recently, Daniel served as the Deputy Head of Policy at No. 10 Downing Street and Special Advisor to David Cameron. He has also been an advisor to the Vice-President of the European Commission and has previously worked for the UN and Foreign Office in Bosnia, Iraq, Afghanistan and Yemen. Tune in to hear Daniel sharing his unique story - from embarking on a career in diplomacy, politics and journalism before using his expertise to back Govtech startups tackling largely traditional and undisrupted sectors the UK economy still largely depend on. Daniel also delves into the shaping of the UK government’s ‘digital revolution’ and how it thinks about delivering its services, to how governments are thinking about the role of entrepreneurship and the broader startup ecosystem on the national economy. Links: Daniel Korski - twitter.com/DanielKorski PUBLIC - public.io Carlos Espinal - twitter.com/cee Seedcamp - seedcamp.com

Business
877
Keynote: Nilan Peiris - Mission Driven Startups - Seedcamp Product Summit 2019
This Much I Know

Nilan is the VP of Growth at TransferWise, which he joined 7 years ago. Previously Nilan was VP Growth at HouseTrip, in charge of scaling the company’s growth in the European market. He’s also worked as Chief Marketing Technology Officer at Holiday Extras, where he was responsible for all areas of technology, marketing and customer acquisition. Nilan also advises a number of early stage startups on growth and getting traction. Links: Nilan Peiris - twitter.com/nilanp Devin Hunt - twitter.com/hailpixel Seedcamp - seedcamp.com TransferWise - transferwise.com

Business
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Keynote: Sally Foote - How quality is driving your retention - Seedcamp Product Summit 2019
This Much I Know

Sally is the Chief Innovation Officer of Photobox and a commercial Product Director with over 20 years of tech and digital experience. She is currently leading product innovation at Photobox where she is responsible for new revenue lines and leads an end-to-end team who develop and launch new products. Links: Sally Foote - twitter.com/sallyfoote Devin Hunt - twitter.com/hailpixel Seedcamp - seedcamp.com Photobox - photobox.co.uk

Business
662
Fireside chat: Matt Henderson - Staying Innovative While Scaling - Seedcamp Product Summit 2019
This Much I Know

Earlier this year Stripe hired Google veteran Matt Henderson to head its newly expanded Dublin engineering hub. Before joining Stripe Matt led Google’s strategy for scaling the Google Play app store. In prior he led Amazon’s marketplace strategy in Europe and founded shopping platform Rangespan, which was acquired by Google in 2014. Links: Matt Henderson - twitter.com/_matt_henderson Devin Hunt - twitter.com/hailpixel Seedcamp - seedcamp.com Stripe - stripe.com

Business
551
Matt Lerner, founder & CEO of Startup Core Strengths, on the importance of growth marketing
This Much I Know

Hiring a head of growth and paying for Facebook ads isn't enough to scale growth. Growth is a mindset that needs to filter from the top down. On this week’s episode of This Much I Know, Matt Lerner, founder and CEO of Startup Core Strengths, joins Carlos in the studio. Prior to founding Startup Core Strengths, Matt was the London-based partner for 500 Startups, where he initiated the ‘Distro Dojo’ seed-stage growth program for the funds’ portfolio companies. Matt also had an 11-year run at PayPal where he lived through the company’s 15x hyper growth phase from progressive startup to Finch giant, culminating in him leading b2b marketing for PayPal UK. Join Carlos and Matt as they delve into the nitty gritty of why growth marketing has a negative legacy when contrasted with growth hacking for product teams, why overthinking metrics is a dangerous game to play for early stage founders and whether Eric Ries’s lean methodology of ‘build, measure, learn’ is in fact a relevant playbook for marketing teams. Matt also details the reasons behind founders mistakenly assuming they have product market fit, the key proxy metrics that pre-revenue startups should use to determine what areas to focus on and why the determinant of growth success is based on the five core pillars of - Message, Metrics Focus, Process and Team. Download a free copy of Matt's e-book 'Growth Hacking for Founders' at: https://startupcorestrengths.com/GH4F Links: Matt Lerner - twitter.com/matthlerner 500 Startups - twitter.com/500startups Startup Core Strengths - startupcorestrengths.com Carlos Espinal - twitter.com/cee Seedcamp - seedcamp.com

Business
1,039
Sia Houchangnia, partner at Seedcamp, on navigating the venture landscape in Asia
This Much I Know

The mistake many Western tech giants have made is seeing China as just another country where they could easily get a few million users instead of focusing on localising their product offering. Carlos is joined in the studio this week by one of our very own partners, Sia Houchangnia, who has recently returned from a month-long deep dive of exploring the venture landscape in China and south-east Asia. In this episode, Sia unpacks the key differences in approach between VCs in the far East and those in the West - from investment strategy and portfolio construction all the way to the differing perceptions of what investor value-add looks like. He also provides unique insights into the challenges faced by European companies when entering the hyper-competitive Chinese market (and vice-versa), the rise of Chinese ‘super-apps’, how to address the gaps in engineering talent coming out of the region today as well as why the prospect of more EU-Chinese collaboration is one we should be excited about. Links: Sia Houchangnia - twitter.com/siahouchangnia Carlos Espinal - twitter.com/cee Seedcamp - seedcamp.com

Business
1,041
Cristina Fonseca, VP @ Indico Capital, on scaling enterprise SaaS & the future of European VC
This Much I Know

On this week’s episode of This Much I Know, we have Cristina Fonseca, co-founder of Talkdesk and Indico Capital Partners, unpacking what it takes to build the next powerhouse enterprise SaaS business. Cristina took Talkdesk, which allows any company to create a call centre in the cloud, from 0-150 employees, raising $24M in venture funding and evolving ‘from engineer to psychologist’ in the process. Cristina also takes us through her transition to the other side of the table, detailing the move from being an operational founder to venture partner at one of Lisbon’s first early-stage VC funds. Tune in to hear Cristina’s tips to founders who are starting out their journey in building enterprise SaaS businesses, why hiring sub-exceptional talent is costly business and the challenges facing the European venture ecosystem today. Links: Cristina Fonseca - twitter.com/cnfonseca Indico Capital Partners - www.indicocapital.com Talkdesk - www.talkdesk.com Carlos Espinal - twitter.com/cee Seedcamp - seedcamp.com

Business
955
Sach Kukadia, Co-founder & CEO of Secret Sales, on category innovation and the power of brand
This Much I Know

You can’t grow your business when you are super prudent - Sach Kukadia, co-founder and CEO at Secret Sales, the members-only shopping club that provides its users with exclusive access to discounted designer brands. Willingness to take risks has been a key component of Sach's journey, from building a radio station in his early years to creating Secret Sales, the business he co-founded with his brother in 2007. A true family affair, the Kukadia brothers were inspired by their father and his work with major fashion brands, including the likes of Pepe Jeans, to launch Secret Sales - the first ever private online shopping club. In conversation with Carlos, Sach discusses the importance of brand and why excessive discounting can be "worse than burning inventory", along with the highs and lows from over a decade of running Secret Sales and how they managed to overcome one of their biggest business challenges and yet retain profitability. Sach also walks us through his unique experience of buying back a controlling stake in the business a year after having sold to Excalibur Group. Tune in to learn more about building a brand, fundraising and navigating macro socio-economic challenges. Links: Sach Kukadia - https://twitter.com/SachKukadia Secret Sales - https://secretsales.com/ Carlos Espinal - twitter.com/cee Seedcamp - wwww.seedcamp.com

Business
1,034
Joe Cohen, founder of Seatwave, on the challenges of scaling marketplaces & learning from mistakes
This Much I Know

On this week’s episode of This Much I Know, Carlos welcomes Joe Cohen to the hot seat. It would be hard to find someone with more experience in building ultra-successful consumer, entertainment and leisure marketplace businesses than Joe who founded Seatwave (acquired by Ticketmaster) after having served as the global COO of Match.com, and served as GM at Ticketmaster and Citysearch to name just a few. Joe is now an active angel investor and sits on the board of Sofar Sounds, Spektrix and Freda Health. Tune in to hear Joe walk us through his incredible journey - from attempting college six times to no avail and producing a documentary film before getting a job at Disney where he pitched a web-based product for the first time to his boss, all the way to founding and exiting Seatwave, the UK’s leading fan-to-fan marketplace. Joe reflects on the challenges he faced in dealing with fundraising from leading investors, the crucial issue of balancing supply and demand in the formative stages of a marketplace business, as well as the effect that different leadership styles and levels of transparency has on company culture. Links: Joe Cohen - twitter.com/Cohen_Goes_HAM Ticketmaster - www.ticketmaster.com Carlos Espinal - twitter.com/cee Seedcamp - www.seedcamp.com

Business
1,175
Investing in Estonia's Breakout Talent with Sten Tamkivi
This Much I Know

We’ve been investing in Estonia’s breakout talent for close to a decade and were one of the first funds to come to the region, uncovering exceptional founders and investing in the likes of TransferWise, Grabcad, Teleport, Monese, Erply and Nevercode, among others many others. We were super excited to be back in the region last month for a fireside chat with Sten Tamkivi recorded live from Lift99 in Tallinn. Sten is the Founder of Seedcamp-backed company, Teleport, which was acquired by Topia in 2017, and where he currently serves as CPO. Sten's illustrious history also includes stints as an EIR at a16z, GM at Skype and as an advisor to the Estonian president. Tune in to hear Sten and Carlos discussing the talent-pool breaking out of Estonia, the ways founders can tailor their narratives to European versus US investors, as well as Sten’s incredible entrepreneurial journey including how his days at Skype prompted him to found Teleport and ask himself the question: ‘How can one make every single government compete for every single citizen in the world?’ Links: Sten Tamkivi - twitter.com/seikatsu Topia - www.topia.com Carlos Espinal - twitter.com/cee Seedcamp - www.seedcamp.com

Business
1,024
The Future of Healthcare with Dr Anna Hushlak co-founder, Ferly & Hamish Grierson co-founder, Thriva
This Much I Know

What role do health-tech startups play in the future in providing integrated and holistic healthcare systems? How can we use the bio-psycho-social model through the lenses of sexual well-being to create openness and to de-stigmatize one of the most fundamental and topics of our lives – sex. In this week’s episode of This Much I Know, Carlos is joined by Dr Anna Hushlak and Hamish Grierson. Anna is the co-founder and Chief Science Officer of Ferly, whose vision is to radically transform society’s relationship with sex – from how we think about it to how we have it. Hamish is the co-founder and CEO of Thriva, who are on a mission to empower millions of people with simple and affordable tools to easily understand and track their internal health data by providing personalized at-home finger-prick blood tests and medical advice. Tune in to hear Anna and Hamish discussing the challenges of building credibility around new technology and blood collection techniques as a startup, the challenges of creating trust and openness in the fundamentally private and personal environment that is sex, how one defines what ‘good’ sexual and mental wellbeing is, and dissecting their lessons learned and tips to founders launching health-tech startups. Links: Dr Anna Hushlak: twitter.com/annahushlak Hamish Grierson: twitter.com/hamishgrierson Carlos Espinal: twitter.com/cee Ferly: www.weareferly.com Thriva: www.thriva.co Seedcamp: www.seedcamp.com

Business
1,314
Caterina Fake, Cofounder of Flickr & Yes VC on the effect of technology on humanity
This Much I Know

With mistrust in the technology sector at an all-time high, rather than asking ‘could this exist’ should we now be asking ‘should this exist’. Caterina Fake is Silicon Valley’s most eloquent commentator and dot-connector on technology and the human condition. As a humanist with a deep passion for history, literature, arts and culture, she has a unique perspective on the myriad unforeseen ways technology can impact our world. And as a celebrated tech pioneer herself, Caterina brings a deep knowledge of technology and an optimistic enthusiasm for entrepreneurs. In the early 2000s, Caterina co-founded Flickr and introduced many of the innovations — newsfeeds, hashtags, “followers,” “likes” — that laid the foundation for modern social media. (Though she’s quick to point out where social media has gone wrong, as you’ll hear in this podcast). As an angel investor, advisor and board member, she helped build companies like Etsy, Kickstarter and Stack Overflow — which defined and nurtured new types of human-centered online communities. She’s now co-founder of Yes VC, an investment fund in search of ideas that elevate our collective humanity. For Caterina, hosting Should This Exist? reflects her career-long dedication to helping technology fulfil its promise. Don’t miss this episode of This Much I Know as Caterina shares her fascinating journey, from the massive highs and lows as a founder and the effects of radical transparency, to supporting early-stage entrepreneurs at Yes VC and why humanising technology has been one of the most important jobs across her entire career. Links: Caterina Fake: twitter.com/caterina Yes VC: https://yes.vc Should this exist podcast: https://shouldthisexist.com Carlos Espinal: twitter.com/cee Seedcamp: www.seedcamp.com

Technology
1,084
How to Navigate the 'Financial Jungle', with Max Rofagha and Carl Hazeley, Finimize
This Much I Know

What makes up the economy and how does it affect individuals, startups and businesses alike? With ongoing talk and speculation as to whether we’re heading towards another global recession, Carlos is joined this week by Max Rofagha, Founder and CEO of Finimize - providers of jargon-free financial news, information and a community to empower users to make better informed financial decisions - and their VP of content, Carl Hazeley. Along with information regarding the macro-state of play in today's economy and telltale signs that are often indicators of an imminent downturn, Max also shares his personal journey to creating Finimize in a bid to help people like himself, millennials with some savings but no clue what to do with them, to navigate the 'financial jungle'. Tune in as Max and Carl discuss sectors that currently make for an attractive investment opportunity, the benefits - or lack thereof - of Robo-advisors and their mission to do for financial wellbeing the same thing Nike has created for physical wellbeing. Links: Max Rofagha: twitter.com/wholeearthweb Carl Hazeley: linkedin.com/in/carl-hazeley/ Carlos Espinal: twitter.com/cee Finimize: www.finimize.com Seedcamp: www.seedcamp.com

Business
1,267
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