This Much I Know tracks on Soundclound

#seedcamp

Check Warner on her mission to provide access to opportunities to all with Ada Ventures
This Much I Know

Why are people put off by the term impact and yet, at the same time, they want to promote the very things that the term encapsulates? How can we fix this dichotomy between the negative bias towards social impact against the very need that social impact drives for? These are some of the questions underlying this week’s podcast as Carlos discusses with Check Warner, co-founder of Ada Ventures, her journey toward creating a more diverse VC landscape and providing better access to opportunities to all. Before launching Ada Ventures officially and announcing the first close in late 2019, Check started her VC career at Downing Ventures carrying along, as a competitive advantage, her work and knowledge from the advertainment industry where she cut her teeth and would support founders working on segmenting audiences, acquisition strategies, brand communication and product offering, perspectives not often offered by traditional VCs back in 2015. Her awareness of the lack of diversity in the VC landscape soon brought her to spearhead Diversity VC and saw her campaigning, for four years, for the disruption of traditional networking circles to allow for new and different people to access funds. She eventually founded Ada Ventures with Matt Penneycard, which focuses specifically on investing in overlooked founders and markets. Tune in to our latest podcast to learn about the long term changes we need to put into motion to truly harvest diversity; what language to use when talking to impact investors, and the trends and audiences currently tackled by founders across the impact landscape. Links Check Warner - twitter.com/checkwarner Ada Ventures - www.adaventures.com Carlos Espinal - twitter.com/cee Seedcamp - www.seedcamp.com

Business
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How businesses can win public-sector contracts with Stotles
This Much I Know

14% of the global GDP goes from government to businesses every year. But how does the public procurement office run this global economy and how can companies trying to sell to government navigate its inner-workings? The rather opaque admin of the process is exactly what drove three university students to decide to build Stotles, specifically addressing the murky waters of government contracting and a proud Seedcamp-backed company Stotles’s founding team, CEO John Witt, COO Taj Kamranpour and CPO Carsten Schaltz, join Carlos in this week’s podcast to discuss how their work aims at bringing more large, medium and small business into the fold and increase competition to benefit everybody in the market: suppliers, government buyers and taxpayers. A rather appealing mission when a 1% increase in efficiency can turn into a £20bn saving for taxpayers. Tune in as the Stotles team reveal how they are democratising government procurement by providing data that empowers companies to be active on biddings, rather than reactive and how they can help companies to close contracts and build credibility in the private sector, as they ultimately strive to get companies and government to work better together. Links Stotles - www.stotles.com John Witt - https://www.linkedin.com/in/jwitt10/ Taj Kamranpour - linkedin.com/in/tkamranpour Carsten Schaltz - linkedin.com/in/carstenschaltz Carlos Espinal - twitter.com/cee Seedcamp - www.seedcamp.com

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Legal Hour with Tom & Carlos - Legal terms to be aware of when bringing in new investors
This Much I Know

In this week’s recorded video podcast Seedcamp partners, Carlos and Tom, join forces to discuss some of the key terms startup founders should keep in mind when considering a term sheet from investors. Carlos and Tom first met when Tom, in his previous life, was one of the lawyers working on helping to set Seedcamp up as a fund. Fast forward six years later and Tom - now one of our investment partners - shares how he wears both his investor and private equity lawyer hat to support portfolio companies and to help startups more broadly gain a comprehensive overview of how to navigate different legal complexities that can arise when it comes to setting up and fundraising for your startup; especially important in today’s challenging times. In this Legal Hour Session, Carlos and Tom cover different golden rules on how to document and structure an investment round along with key information on how to factor in option pools. It’s well worth also reading Tom’s latest article - “The most important clause to look out for in a dreaded “down-round”, uncovering potential concerns for startups fundraising in these current circumstances. Tune in for advice on how to “focus on the terms, not the structure”, “not letting market standard verbiage prevent you from doing your research”, and how “to always think comprehensively about your terms”. Tom Wilson - twitter.com/tom_wils Tom's article: https://medium.com/@taw/the-most-important-clause-to-look-out-for-in-a-dreaded-down-round-cac2b70e8fc8 Carlos Espinal - twitter.com/cee Seedcamp - www.seedcamp.com

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Dominic Hallas, Executive Director at Coadec, on advocating for Covid-19 grant schemes for startups
This Much I Know

This week Carlos is joined, remotely, by Dominic Hallas, Executive Director at The Coalition for a Digital Economy (Coadec), to discuss his work liaising between policymakers and the tech community, and the role Codec is playing in helping startups navigate these uncertain times. After entering local politics at a young age in Leeds, and running a project in Delhi for the Bloomberg Foundation, Dom took the helm at Coadec in 2018, an initiative founded exactly ten years ago by pillars of the tech ecosystem Jeff Lynn, founder of Seedrs and Mike Butcher, editor of TechCrunch. Right now the government has issued a series of different grant schemes to help businesses overcome Covid-19 related challenges, none of which apply to startups. In this session, Carlos and Dominic discuss the barriers preventing public administration from understanding the needs of the tech ecosystem, both in these specific challenging times and more broadly, and how Coadec’s new project ‘Save Our Startups’, is advocating for new grant schemes tailored to the needs of venture-backed businesses that do not fit the criteria for COVID-19 relief schemes currently provided by the government. Tune in to hear how you can support Coadec right now in advocating for coherent liquidity packages for tech startups and how founders voices can contribute to help Coadec bring specific issues facing the startup ecosystem to the government’s attention. Dominic Hallas - twitter.com/Dom_Hallas Coadec - www.coadec.com; https://twitter.com/Coadec Save Our Startups - www.saveourstartups.co.uk; https://twitter.com/saveourstartups Carlos Espinal - twitter.com/cee Seedcamp - https://seedcamp.com

Business
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The future of investment with Uncapped and Tech London Advocates
This Much I Know

In this week’s podcast, Carlos is joined by Russ Shaw, Founder of Tech London Advocates, and Asher Ismail, Co-founder of Seedcamp-backed company, Uncapped, Europe’s first revenue-based finance provider, as they discuss the need - now more than ever - alternative financing mechanisms to support founders. If you are currently raising or trying to determine how to navigate this current climate, listen in as Russ and Asher discuss the need to provide capital to founders more efficiently, from both an institutional and a venture capital standpoint, and why alternative forms of investment are democratising and diversifying the investment landscape and becoming increasingly popular among the founders of tomorrow Links: Russ Shaw - twitter.com/RussShaw1 Tech London Advocates - www.techlondonadvocates.org.uk Asher Ismail - twitter.com/asher_ismail Uncapped - www.weareuncapped.com Carlos Espinal - twitter.com/cee Seedcamp - www.seedcamp.com/

Business
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Johnny Boufarhat & Devin Hunt on how to interact and learn in an online-only world
This Much I Know

As the future sets to become fully digital in the next few months, what are the fundamentals required to enable the offline event market to successfully move online? Joining Carlos to discuss the topic this week is Johnny Boufarhat, founder of our portfolio company Hopin, the first all-in-one live online events platform who recently announced their $6m seed round, led by Accel, and Devin Hunt, our Venture Partner on all things product and design, who recently published ‘The Workshop Survival Guide’ on how to effectively create educational experiences. Together they explore how major events can be transformed from offline to online, without compromising on connection or experience, and how to manifest the learning of ‘The Workshop Survival Guide’ on online platforms, to offer better interactivity and engagement. Tune in to hear more about how to rethink the entire strategy of an event from a digital perspective, how to design sharp and unambiguous content, and how Hopin can help you tackle problems such as audience interactivity and network, sponsor engagement needs and creating premium digital experiences online. Links: Johnny Boufarhat - twitter.com/johnnyboufarhat Hopin - www.hopin.to Devin Hunt - https://twitter.com/hailpixel The Workshop Survival Guide - https://workshopsurvival.com Carlos Espinal - twitter.com/cee Seedcamp - https://seedcamp.com

Business
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Marin Jankovski, GitLab's first engineering hire, on how to build and scale distributed teams
This Much I Know

Recorded live at our Seedcamp People Summit, Marin Jankovski recalls the beginnings of GitLab and how the company grew to become one of the largest distributed workforce, with 67 locations around the world and not a single office space for their 1200 people. In the session, featuring an inspiring introduction by Ben Gateley CEO and cofounder of our portfolio company CharlieHR, Marin explains the two most crucial pillars their team depends on when working remotely: communicating async - “it’s inclusive and it allows people on different times to contribute and not be left out”; and to always be able to individualise the single source of truth. Tune in for practical insight on how to build an efficient remote team, how to convince investors to follow in this mission, and how to include people in important decision-making processes. Links: Marin Jankovski - linkedin.com/in/marin-jankovski GitLab - gitlab.com GitLab Handbook - https://about.gitlab.com/handbook/ Seedcamp - seedcamp.com CharlieHR - charliehr.com Ben Gateley - http://twitter.com/Gateley

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Marina Gorey on the importance of empowering people in your team as you scale
This Much I Know

This week Carlos is joined by our brand new lead on all things talent and people, Marina Gorey, who we are incredibly excited to have join us to support our portfolio companies in helping them think about how they shape the most critical part of their organisations: their people. Prior to joining us at Seedcamp, Marina co-founded and was Chief People Officer at pioneering Kidtech company, SuperAwesome. In this podcast, she discusses some of her key learnings on how to actively empower the people in your team, and create communication structures that will prevent teammates from leaving at critical stages. Listen in to learn who and how to hire when scaling your company, the right time to invest in people management and people management tools, and how important it is to document your culture when onboarding new remote teams. Links: Marina Gorey - linkedin.com/in/marinagorey/ Super Awesome - https://www.superawesome.com/ Carlos Espinal - twitter.com/cee Seedcamp - https://seedcamp.com/ Blog Post - https://medium.com/@marinalgorey/startups-scaling-people-operations-what-breaks-as-you-scale-31308179ce2d

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Daniel Burka on why product testing should be deeply ingrained in your design process
This Much I Know

This week Carlos is joined by Daniel Burka, Director of Design at Resolve to Save Lives, which he joined nearly two years ago to support the mission of saving 100 million lives from cardiovascular disease and to prevent epidemics. In conversation with Carlos, Daniel walks through his journey from the early age of seventeen when he founded his first company Silverorange which this year celebrated its 20th anniversary. Since then he’s been leading on design across various organisations including Digg, Milk, and Google Ventures. Now he runs product and design in digital product initiatives at Resolve to Save Lives. Listen in as Daniel shares what he’d do differently with hindsight, the importance of testing and sifting through various ideas to spot the good ones, and how to manage the relationship between design and engineering teams. Links: Daniel Burka - https://twitter.com/dburka Resolve to Save Lives - https://www.resolvetosavelives.org/ Carlos Espinal - twitter.com/cee Seedcamp - https://seedcamp.com/

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Simon Beckerman, founder of Depop, on community building for Gen Z
This Much I Know

This week Carlos is joined by Simon Beckerman, founder of Depop, the leading app for Gen Z shoppers boasting 16 million users, nearly 20 million items listed on the platform, and around one million active users per day. Depop is where the world's creatives come to buy, sell and discover the most inspiring and unique things. In conversation with Carlos, Simon shares what sparked the business idea and how it became one of the fastest-growing communities. Prior to founding Depop, Simon immersed himself in industrial design and arts but eventually decided to steer towards entrepreneurship. Simon shares with Carlos the advice he would give to his younger self in the early days of Depop. Tune in to discover how Simon overcame the early challenges in community building, when is the right time to hand the stewardship of a community to the community itself, and how and when to move aside as a founder and hire your first CEO. Links: Simon Beckerman - https://twitter.com/simonbeckerman Depop - https://www.depop.com/ Carlos Espinal - twitter.com/cee Seedcamp - https://seedcamp.com/

Business
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The future of personal health - Live panel at Seedcamp Breakthrough 2019
This Much I Know

Last month we launched 'Breakthrough' an interactive event showcasing a cross-section of companies gearing up to raise their Series A in front of a packed room of growth stage investors. As well as hearing from select companies across everything from distributed computing to using advanced scanning technology for early-cancer detection, Carlos also hosted a number of panels to dive deeper into sectors where we’re seeing particularly advanced innovation and where we’re making a high number of investments. HealthTech is an area we’ve been particularly interested in and proactively investing across for many years now. Carlos sat down with a cross-section of founders we’ve backed across the sector including Lina Chan, Co-founder of Adia Health; Hamish Grierson, Co-Founder of Thriva and Diego Cantor, Co-founder of Ezra to discuss everything from proactive versus reactive healthcare, the disconnect between mental and physical health, empowered patients, and the importance of integration with current healthcare systems. Tune in to hear how founders think the evolution of healthcare will look like in two years time. Links: Adia: https://adiahealth.com Thriva: https://thriva.co Ezra: https://ezra.com Breakthrough 2019: https://seedcamp.com/events/breakthrough/ Carlos Espinal - twitter.com/cee Seedcamp - https://seedcamp.com

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David Rowan on what makes Non-Bullshit Innovation
This Much I Know

“Innovation is not a repeatable formula. Innovation is this messy thing that depends on the culture of the organisation; its heritage and its values.” In this week’s podcast, Carlos is joined by David Rowan, Founding Editor-in-chief of WIRED UK as he walks through the professional journey that fueled the creation of his new book: “Non-Bullshit Innovation: Radical Ideas from the World’s Smartest Minds”. From DJ-ing at a pirate radio station to interning at The Times and eventually going on to lead WIRED UK, David has always had an entrepreneurial approach to journalism. Tune in to discover how after eight years at WIRED and angel investing in 58 startups, including Improbable, David followed his curiosity to discover what sets real innovators apart. Links: David Rowan - https://twitter.com/iRowan Buy your copy of Non-Bullshit innovation: https://www.amazon.co.uk/gp/product/1787631184/ Carlos Espinal - twitter.com/cee Seedcamp - https://seedcamp.com/

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Freddy Ward on building HelloFresh’s marketing engine
This Much I Know

Freddy joined HelloFresh as employee number 5 and left as Marketing Director, managing budgets to the tune of £25M. Tune in as Freddy shares the journey with Natasha and dives into the importance of hiring, keeping teams motivated and channel diversification along with key lessons learned and applied to his new business, Wild. Links: Natasha: https://twitter.com/Natashalytton Freddy: https://www.linkedin.com/in/freddy-ward-32074a56/ HelloFresh: https://www.hellofresh.co.uk Wild Cosmetics: https://www.wilddeo.com/

Business
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Sam Grant on how to make your brand the system 1 choice
This Much I Know

In this fireside chat recorded live at the Seedcamp Marketing Summit, Sam Grant focuses on how cognitive biases affect decision making and why brand loyalty really matters. Sam shares his learnings from leading marketing efforts at Coca-Cola to developing a brand and channel strategy at Samsung. Tune in to hear why Sam is a strong believer in building an emotional relationship between the brand and your target audience. Links: Sam: https://www.linkedin.com/in/samgrant1/ Natasha: https://twitter.com/Natashalytton

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Andy Young on seven growth lessons from Silicon Valley
This Much I Know

In this talk recorded live at the Seedcamp Marketing Summit our own EiR, Andy Young walks us through the seven tried-and-tested growth lessons he learned from Silicon Valley. Andy dives into the importance of having the right mindset and following the appropriate process in order to figure out how you can grow. Some of the materials Andy refers to: - 10,000 feet view exercise: http://bit.ly/10kftview - Subscription board dashboard: http://bit.ly/kpi-sheet - User testing script: http://www.sensible.com/downloads/test-script.pdf Links: Andy: https://twitter.com/andyy

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Giles Rhys Jones on how selling to businesses took what3words to the top of the App store
This Much I Know

What3words, recently described by the BBC as “the app that can save your life”, was recently catapulted to the top of the app and play store, thanks largely to a clearly defined b2b2c strategy. Tune in as CMO, Giles Rhys Jones, shares how they made it happen, from building an in-house creative team and using content to remove the barriers between their supporters and decision-makers in large organisations, to the importance of brand identity and purpose in overall strategy and startup success. Links: Giles: https://twitter.com/gilesrhysjones What3words: https://twitter.com/what3words

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Hannah Craik on how to balance your marketing focus: short-term spikes vs. long-term penetration
This Much I Know

Recorded live at the Seedcamp Marketing Summit, Hannah Craik discusses one of the most pressing issues facing marketers today: how to balance short-term spikes vs. long-term penetration. From her roles at digital media agencies to ASOS and now Heist studios, Hannah shares practical insights on how to generate sales today while also keeping one eye on future cashflow. She also depicts the importance of brand visibility and its synergy with short-termism. Listen in as Hannah shares how she tackles the challenge of big data gaps and the inherent desire to make decisions based on any information that can be found along with the fundamental - though difficult to measure - the importance of creative content. Links: Hannah: https://twitter.com/hicraik Heist Studios: https://twitter.com/heiststudios

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Emily Brooke, Co-founder of Beryl, on building a purpose-driven business
This Much I Know

The transition from dealing directly with a product to becoming a manager of people can be a challenging one for many founders. In this week’s episode of This Much I Know, Carlos is joined by Emily Brooke - Co-founder of Beryl - the company on a mission to get more people cycling and to transform cities. Listen in as Emily uncovers how that mission has evolved over time and her own transition from getting her hands dirty with product development to developing people, all while striving to build a purpose-driven business. Emily’s journey to inventing Beryl and launching its first, now iconic, green laser light, wasn’t the most obvious one. After dropping out from a physics degree at Oxford, where she struggled with the lack of tangibility the course provided, she went onto study Product Design in Brighton. It was during that time she started to research why there was such low uptake of cycling in urban cities and created Beryl to help address some of the key barriers. Now the Beryl laser light can be seen across all Santander Cycle bikes in London and has also been adopted by cycle hire schemes in a number of other major cities. After raising more than £100,000 on Kickstarter for the laser light, Beryl has gone onto launch its own cycle hire scheme - Beryl Bikes. Tune in to hear some of the biggest manufacturing and commercial hurdles the team has faced over the last seven years and why Emily believes strongly in the need to build businesses with purpose. Links: Emily Brooke - https://twitter.com/buzzbrooke Beryl - https://beryl.cc/ and https://twitter.com/berylbikes Carlos Espinal - twitter.com/cee Seedcamp - https://seedcamp.com/

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Luciana Lixandru, Partner at Accel, on how to spot global winners among local champions
This Much I Know

“It’s very difficult to spot an outlier in the early days. At series A, outliers are not obvious. If you go towards group decision making, you can miss some of these outliers.” In this week’s episode of This Much I Know, Carlos is joined by Luciana Lixandru, Partner at Accel, the top-tier US fund with a strong presence on the ground in Europe. Prior to joining the firm in 2011, Luciana worked at Morgan Stanley and as an investor with Summit Partners. Currently, she successfully proves Accel’s thesis that innovation and talent can come from anywhere. In conversation with Carlos, Luciana reveals how partners at Accel filter investment opportunities to spot the next global winner amongst local champions. She also shares details on how the fund operates internally, and why being connected with an associate should never be taken as a slight. Tune in to hear Luciana’s journey from leaving her hometown in Romania for Georgetown to mastering financial terms whilst at Morgan Stanley and eventually investing in such tech superstars as Deliveroo, UiPath, Tessian, and Framer. Links: Luciana Lixandru - https://twitter.com/LucianaLix Accel - https://www.accel.com/ Carlos Espinal - twitter.com/cee Seedcamp - seedcamp.com

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Daniel Korski, co-founder and CEO of PUBLIC, on the bright future of Govtech
This Much I Know

Carlos is joined this week in the studio by Daniel Korski, co-founder and CEO of PUBLIC, a London-based VC fund that invests in tech startups transforming the way public services are run and delivered. Daniel is also the Chairman of the GovTech Summit, the largest global event for the Govtech sector hosted annually with French President Emmanuel Macron, and has 20 years of experience in senior positions in government across the UK, EU, and US. Most recently, Daniel served as the Deputy Head of Policy at No. 10 Downing Street and Special Advisor to David Cameron. He has also been an advisor to the Vice-President of the European Commission and has previously worked for the UN and Foreign Office in Bosnia, Iraq, Afghanistan and Yemen. Tune in to hear Daniel sharing his unique story - from embarking on a career in diplomacy, politics and journalism before using his expertise to back Govtech startups tackling largely traditional and undisrupted sectors the UK economy still largely depend on. Daniel also delves into the shaping of the UK government’s ‘digital revolution’ and how it thinks about delivering its services, to how governments are thinking about the role of entrepreneurship and the broader startup ecosystem on the national economy. Links: Daniel Korski - twitter.com/DanielKorski PUBLIC - public.io Carlos Espinal - twitter.com/cee Seedcamp - seedcamp.com

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